Can you please include a little conclusion based on the survey results in which you can pinpoint the main characteristics of your target audience's profile?
Question 1 shows us that i mainly asked males the questionnaire. i done this because following my target audience analysis, i found most car magazines are generally aimed towards men.
Question 2 gave me a general age group and a more specific target audience to aim my magazine at.
Question 3 results did not help me much as majority of people i asked did not buy car magazines or bought them inconsistently. These results may have differed if the survey was done on all male participants.
Question 4 showed me that most people would not pay more than £1.99 for the magazine. however it showed that almost a quarter would have payed over £3.00 for the magazine. i also feel these results would have differed if i'd have used an all male sample.
Question 5 showed me that the majority would have preferred sports cars and supercars, which then gave me my general theme for the magazine and the contents.
Question 6 showed me that the most appealing colour scheme would be red, black and white. this was also shown by my graphic elements analysis on colour schemes. i tried to use this them inside the magazine, however my cover was mainly based on yellow and black due to the colour of the car used on my main image.
Can you please include a little conclusion based on the survey results in which you can pinpoint the main characteristics of your target audience's profile?
ReplyDeletePlease can you add a conclusion for your research?
ReplyDeletePlease can you add a conclusion for your research?
ReplyDeleteQuestion 1 shows us that i mainly asked males the questionnaire. i done this because following my target audience analysis, i found most car magazines are generally aimed towards men.
ReplyDeleteQuestion 2 gave me a general age group and a more specific target audience to aim my magazine at.
Question 3 results did not help me much as majority of people i asked did not buy car magazines or bought them inconsistently. These results may have differed if the survey was done on all male participants.
Question 4 showed me that most people would not pay more than £1.99 for the magazine. however it showed that almost a quarter would have payed over £3.00 for the magazine. i also feel these results would have differed if i'd have used an all male sample.
Question 5 showed me that the majority would have preferred sports cars and supercars, which then gave me my general theme for the magazine and the contents.
Question 6 showed me that the most appealing colour scheme would be red, black and white. this was also shown by my graphic elements analysis on colour schemes. i tried to use this them inside the magazine, however my cover was mainly based on yellow and black due to the colour of the car used on my main image.